Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers.
Some ways digital marketing improves the “traditional” methods of keeping loyal customers are:
At a minimum, online marketing allows customers to find the information they need even after you’ve closed up shop for the night. It gives them the option to email questions at any time, rather than forcing them to call during business hours; it puts your interactions on their schedule and not the other way around.
Done well, digital marketing is the ultimate way to build authority and brand awareness in the largest market on Earth: the Internet. Brands can engage directly with their target audience through social media to learn exactly what consumers are looking for, and forge authentic relationships that create trust and brand loyalty.
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