Essential KPIs to track your next digital marketing campaign

​Choosing and analysing the right KPIs for digital marketing will inform your future marketing strategy decisions. It is important to establish which area of your campaign needs to be prioritized and then choose a KPI that will be the most effective for that area.

What is a KPI?
The term KPI refers to Key Performance Indicators, which is a metric that you use as a baseline to measure performance. KPIs exist in both, digital and non-digital context and are generally quantitative in nature. KPIs refer to any are of business including financial structures, productivity or even consumer behaviour.
 
How to choose the right KPI?
Begin with a few metrics that are known to be strong indicators of your business such as conversions or visitor rates and then proceed to analyse them by using either an analytics tool or calculate them manually.
 
Essential KPIs to track for your next campaign

Traffic from organic search. 
This KPI will help you gauge the percent of website traffic earned through organic search. Its possible to attribute traffic flowing to your site generated by organic searches to grow your Search Engine Optimisation (SEO) strategy.
 
Website or landing page conversion rate. 
If you have a landing page as a part of your website or you’re directing prospects to specific pages on your website, understanding how each is performing regarding conversions is essential.
 
Comparing your conversion rates to other pages on your sites will help you analyse and identify potential weakness in the landing page or help you capitalise on the strengths.
 
Cost per click (CPC) 
CPC is a valuable digital marketing KPI as it offers a clear pricing model that will help you make your campaign effective as well as cost efficient. This KPI will help you visualise your average spend on your various marketing activities including PPC, display and retargeting and will also help you understand if they’re working for you or not.
 
Return on Marketing Investment (ROI) 
Another important marketing KPI is your ROI. The return on Investment will help you understand if the marketing activities that you have selected work for your marketing strategy.

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