5 types of email marketing campaigns to boost your business

Email marketing is one of the most personalized and cost-effective digital marketing tools for any business. If you know your audience, you can tailor the emails in a way to keep your audience always engaged and connected with your brand.

Email marketing campaigns can be used for various marketing goals ranging from awareness all the way to conversions. When it comes to email marketing, its all about being clever with your content and putting the audience at the center, providing solutions to their problems.

​Here are a few email campaigns that could boost your business and keep you connected with your audience.
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​Welcome Emails
Welcome emails are a great way to let new customers know that they are appreciated and also creates a sense of community for your brand, increasing loyalty in the long run. These emails are great to send out once a customer makes their first purchase on their site or signs up to your services. The welcome email can also entice customers with rewards such as discounts on their next purchase or an invite to a loyalty program.
 
Promotional Emails
The goal of a promotional email campaign is to drive a sense of urgency among your audience. A promotional email focuses on spreading awareness of an ongoing promotion or sale on your website/in your store. By sending out this email, you can emphasise in the limited time of the promotion. Promotional emails are great for tapping into the sense of FOMO. The correct use of CTAs in the email can boost sales during the promotional period.
 
Subscription Emails
Like welcome emails, subscription emails are a way of thanking your customers for signing up for your service or to your newsletter. A simple thank you in the subject as well as in the text goes a long way with your audience. This email can also include freebies to show your audience appreciation. Freebies could include downloadable content for your audience as well.
 
Newsletters
Newsletters are a great way to keep your audience up to date with information about your brand, or the industry. Email newsletters are a great way to stay on top of the mind of your audiences. Newsletters could be sent either weekly or bi-weekly based on your overarching marketing campaign. The newsletter could contain information about your industry, new launches or promotions run by your business, or even simple spotlighted products to increase conversions.
 
Cart Abandonment Emails
Cart abandonment emails are a great way to encourage prospects to pick up where they left off. These emails are sent out to users who have items in their cart to give them a push to make a purchase. This email can include an image of the person’s cart, or of the product in their cart, reminding them of their potential purchase, and can also include additional sales promotions such as discounts on their next order or freebies with their current purchase. This is a great way to encourage prospects to finalise a purchase.
 
We understand that every business is unique, which is why we create custom campaigns for your business including email marketing campaigns. Contact us today to help boost your business!
 
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